关键词: 纳什均衡, 再制造, 逆向物流

Abstract: A model of remanufacturing/manufacturing logistics network was proposed, which was composed of one manufacturer and two retailers. Within this model, retailers were taking charge of sales and collection of returned items. There were quantity competitions among retailers in the obverse logistics. In the reverse logistics, the total amount of returned items was determined by unit price offered by retailers, while the portions of returned items collected by retailers were decided by both unit prices from retailers and customers preferences. The Nash equilibrium under the complete information was obtained using game theory, which indicated that the total order amount of the retailers decreased with the wholesale price increasing. In reclamation, the retailers unit prices couldnt exceed half of the unit price offered by manufacturers. The problem of coordinating obverse logistics and reverse logistics by manufacturers so as to achieve maximal profit was studied. Some management insights for manufacturers were also put forward.

Key words: Nash equilibrium, remanufacturing, reverse logistics