关键词: 产品开发, 色彩规划, 色彩空间分布, 配色, 意象, 评价系统

Abstract: Aiming at the importance of color planning in product development, by considering the influence of color spatial layout on product color combination image, a color combination image evaluation method was established on the basis of color spatial layout. In this method，Color spatial layout was introduced into the evaluation of product color combination image. Color spatial layout，together with hue, value and chroma，was considered as an evaluation attribute, and the utility value of each evaluation attribute was calculated by using Conjoint Analysis in order to obtain users image preferences on product color combination. Based on this method, an evaluation system of product color combination image was developed. Through the color combination example of engineering machinery, it was proved that this method was valid and the system was feasible.

Key words: product development, color planning, color spatial layout, color combination, image, evaluation system