关键词: 随机需求, 多渠道, 供应链协调, Stackelberg博弈

Abstract: The multi-channel supply chain coordination problem consisting of a dominant manufacturer,an electronic retailer and a traditional retailer with stochastic demand and transfer cost was researched.By establishing a Stackelberg game model,the impact of pricing competition and transfer cost between parties on production plan and pricing strategy was analyzed under the centralized and decentralized modes.On this basis,an incentive-penalty mechanism to coordinate the decentralized channel was constructed,and the research showed that the optimal procurement quantity of retailers was equal to that in centralized case by this mechanism.The coordination of multi-channel supply chain could be achieved by applying the transfer payment contract together.

Key words: stochastic demands, multi-channel, supply chain coordination, Stackelberg game