关键词: 云制造服务平台, 经济特性, 路径依赖, 需求拉动

Abstract: To improve the marketing operation of cloud manufacturing service platform,on the basis of introducing the connotation of cloud manufacturing platform and following the manufacturing resources sharing business logic,two characters of cloud manufacturing service platform system which were time lag and imbalance between supply and demand were analyzed with questionnaire survey method.Economic cybernetics model was established for the cloud manufacturing service platform system by taking price elasticity as intermediate variable.After the transformation of model,economics characteristics of cloud manufacturing service platform on manufacturing resources were revealed,which included price insensitivity,demand pull,path dependence and environmental factor disturbance.On these bases,the proposals that were two-way incentive mechanism,demand integration mechanism,alliance cooperation mechanism and monitoring mechanism were given.This research provided theoretical reference and practical application for service mode innovation in cloud manufacturing service platform.

Key words: cloud manufacturing service platform, economic characteristics, path dependence, demand pull