关键词: 电商供应链, 物流服务, 契约设计, 协调, 第三方物流

Abstract: Owing to lacking coordination mechanism between online-retailer and third party logistics supplier,to search the effective logistics service contract for coordinating the online-retailer supply chain consisted of one online-retailer and one third party logistics supplier,by considering the influence of both logistics service level and product price on the demand of product,the contract design and coordinate problems were addressed,which assumed the product price was exogenous and endogenous respectively.For the lack of traditional logistics contract,the cost-sharing contract and revenue sharing contract were introduced to achieve the coordination between online-retailer and third party logistics supplier.The results indicated that the cost-sharing contract could achieve the coordination of supply chain under exogenous price,the revenue sharing contract could achieve the coordination of supply chain under endogenous price,and the percentage of cost-sharing and revenue sharing determined the success of coordination.Numerical experiments were conducted to investigate the effect of percentage of cost-sharing and revenue sharing on the expected profit of online-retailer and third party logistics supplier respectively.

Key words: online-retailer supply chain, logistics service, contract design, coordinate, third party logistics