关键词: 定制客户, 模型, 客户满意度, 定制产品方案

Abstract: To provide customers with the most satisfying customized product, a model of product customization for satisfying customers was proposed. According to the influence of the attribute indexes of the customization product on customers satisfaction, the model classified indexes into three types: positive related index, negative related index and point index, and the customers satisfaction was obtained based on the statistic theories and curve matching. The solutions based on the matrix method and the comparability principle for the model were studied. The application case of a customer to customize a motorcycle was analyzed with the two solutions. The computed results show that the solutions of the product customization model are accordant. Finally, the optimized customization project based on customer satisfaction is found.

Key words: customization customer, model, customer satisfaction, customization product project