关键词: 第三方物流企业, 电商化转型, 服务水平, 动态博弈

Abstract: In view of the phenomenon of mutual penetration and deep integration between third-party logistics enterprises and e-commerce enterprises,the optimization of logistics service level was introduced in the analysis of e-commerce transformation decision-making problem of the third logistics enterprise,and the third-party logistics enterprise and e-commerce dynamic game model was established by using the principal-agent theory.The conditions of e-commerce transformation of third-party logistics enterprises and the optimization decision of logistics service level after the transformation were analyzed.The study showed that there existed a threshold for the scale of the basic market,when the basic market size was less than or equal to the threshold,the third-party logistics enterprises would choose e-commerce transformation;when it was greater than or equal to the threshold,only when the third-party logistics enterprise was expected to transform if the market share was greater than or equal to the threshold,then the transformation would be selected,and vice versa would not be transformed.If the third-party logistics enterprises wanted to transform the e-commerce successfully,the target market must be positioned in the e-commerce sector that had not yet matured with its own logistics advantage to occupy a large enough market shares.After the transformation of third-party logistics enterprise,the overall logistics service level would be improved,and the sales volume of products in the e-commerce market would increase.

Key words: third-party logistics enterprises, e-commerce transformation, service level, dynamic game