关键词: 互联网+, 网络平台, 网络销售, 网络回收, 闭环供应链

Abstract: To explore the types of selling mode and recycling mode the manufacturer should adopt when facing an online platform,the closed-loop supply chain models with different selling modes ( reselling or agency selling) and different recycling modes (delegated-recycling or agency recycling) were constructed by using the game theory.The results showed that the choice of the optimal selling/recycling mode of the manufacturer was influenced by the corresponding commission rate that the online platform charged.Specifically,when the selling/recycling commission rate was sufficiently low,the agency selling/recycling mode was the preferred choice for the manufacturer,otherwise,it would rather choose the traditional reselling/delegated-recycling mode.Under the case that the agency selling mode or the agency recycling mode was chosen by the manufacturer,as the corresponding commission rate increased,the profit of the online platform was first increased and then decreased,and when the commission rate was less than a threshold value,the agency selling mode or the agency recycling mode was detrimental to the online platform.Moreover,when both the selling and recycling commission rates were at an ideal moderate level,the manufacturer chooses the agency selling and recycling mode could improve the profit levels of its own and the online platform,and achieved a win-win outcome.

Key words: Internet plus, online platform, online selling, online recycling, closed-loop supply chain