面向产品担保的集成管理研究

摘要/Abstract

摘要： 为了合理地制定企业的产品担保策略，构造了包括商业、技术和运作等企业内外各种要素的产品担保管理系统模型；提出了一个针对该系统的三层次集成管理框架，通过执行层的信息集成来综合商业、技术和运作等方面的数据，通过战术层的过程集成来并行处理不同阶段的工作，通过战术层的资源集成来构造多功能的开发团队和综合利用内外物流与服务资源，最后通过战略层的整体集成，在外部市场拉动和内部技术的推动下，不断调整产品寿命周期在不同阶段的产品担保策略。

关键词: 产品担保, 集成管理, 战略, 售后支持

Abstract: In order to establish reasonable product warranty strategy in enterprises, a model of product warranty management system was proposed which included external marketing factors, internal technical factors and both-side operation factors. Three-level integration management framework oriented to product warranty system was then presented. The data from external marketing factors, internal technical factors and both-side operation factors was synthesized through information integration on implementing level. Different works in different process were dealt with collaterally through process integration on operation level. On the same level, multi-function development team was build-up through resource integration. And external & internal logistics resources and service resources were also utilized through resource integration. Finally, driven by external marketing factors and internal technical factors, product warranty policy was dynamically adjusted to different stages of life cycle through strategy integration on strategy level.

Key words: product warranty, integration management, strategy, post-sale support

中图分类号:

F252

周水银，陈荣秋. 面向产品担保的集成管理研究[J]. .

ZHOU Shui-yin, CHEN Rong-qiu. Research on product warranty-oriented integration management[J]. .

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