Abstract: To study the impact of fairness concerns on supply chain's optimal pricing decisions, a two-echelon supply chain composed of one supplier and one retailer was established with regard to members absolute fairness concerns. Fairness concerns meant that supply chain members cared about not only the monetary payoff, but also whether the total supply chain profit was allocated fairly among supply chain members.It was assumed that the market demand was exponential demand function, and the retailer as well as the manufacturer was in the Stackelberg game, the optimal pricing decisions for both supplier and retailer were analyzed under absolute fairness concerns. The research results indicated that the manufacturer could not use wholesale price contract to achieve channel coordination under the two scenarios above mentioned. The retailer's absolute fairness concerns would alleviate double marginalization effect under some specific conditions, and would never aggravate double marginalization effect. However, the manufacturer　s absolute fairness concerns might either aggravate or alleviate double marginalization effect.

Key words: supply chain management, fairness concern, exponential demand, double marginalization effect, pricing

摘要： 为研究公平关切对供应链定价决策的影响，在由单制造商和单零售商组成的两级供应链中考虑成员的绝对公平关切，即供应链成员在关注自身获得的经济收益的同时也关注供应链的总利润在各成员之间划分的比例是否公平。假定市场需求为指数函数形式，制造商和零售商之间是Stackelberg博弈，分别分析了零售商和制造商考虑绝对公平关切时的供应链最优定价决策。研究表明，在两种情形下制造商都不能使用批发价契约实现供应链的渠道协调；在一定条件下零售商的绝对公平关切可以减轻双重边际化效应，并且任何时候都不会加重双重边际化效应；而制造商的绝对公平关切则既可能减轻也可能加重双重边际化效应。

关键词: 供应链管理, 公平关切, 指数需求, 双重边际化效应, 定价